Start with a readable face
Use a selfie where the face is well lit, not heavily blurred, and not hidden by busy background details. The cleaner the source image, the easier it is for the final stickers to read at chat size.
Create a full emotional range
A selfie sticker pack should cover hello, laugh, shocked, sad, annoyed, thinking, thank you, and celebration. This turns the pack into a daily reply tool instead of a novelty image.
Keep captions short
Short captions like wow, nope, slay, sorry, and thanks are easier to read than full sentences. The face should carry most of the emotion.