Make codes lead to useful previews
A code or share link should open a page that shows the pack name, examples, creator context, and a clear app CTA.
Keep sharing language simple
Users understand copy link, share pack, open in app, and get stickers faster than technical explanations of deep links or identifiers.
Connect sharing to SEO pages
If public pack pages are indexable, they can support long-tail discovery while share links help users move through social channels.